There are lots of performance sections in the video of the Arctic Monkeys with a varied amount of shots and angles being used. A close-up of the lead singer is a shot that is repeated a lot because the band will want to keep their image going throughout all of their videos and by using these shots they can clearly show that.
Every video from Arctic Monkeys new album is shot in black and white, this links the videos together and supports the idea of bands trying to put across their 'image' to the audience. This makes their videos distinctive and easily recognisable for fans or people just getting into their music which is good because it means that they're easily recognisable.
The performance sections of this particular music video are shot in a small club, this could possibly be to try and show people that Artic Monkeys can still play smaller, more intimate gigs as well as bigger shows and festival headline slots. This could possibly be them reminiscing about their roots and when they first started playing together as a band.
There are multiple shots of women dancing which connotes the male gaze theory and this is something that often occurs in 'rock and roll' music videos. This makes the band seem stereotypical and limited by their indie rock genre.
In conclusion, I think this video has the purpose to show off the bands look as it keeps the black and white effect from their other videos off of the album 'AM'. It also uses a rewind/fast forward effect that can be found in their other latest music videos. This feature being used in every video gives them a form of connectivity and allows the audience to form a story together. Therefore, I think this music video successfully achieves it's purpose.
