Storyboards

These are the storyboards that we will use when filming our final piece, they will give us guidance on what we need to do at every point in the song.

Company Presentation

This is the presentation our group made to present our idea to the rest of our class.

Male Gaze Theory

Male Gaze Theory

For feminists the gaze theory can be thought of in3 different ways, these include:

·         The way men look at women

·         The way women look at themselves

·         The way women look at other women

The camera often lingers on women’s curves
it regulates women to the status of objects
some theorists also have noted the sexualizing of the female body even in situations where female sexiness has nothing to do with the product being advertised

An example of the male gaze theory is the music video of the song ‘She’s so lovely’ by Scouting for Girls, because it shows the lead singer staring at a woman and even drooling at one point. The camera focuses on her bum at one point and follows her as she makes her way around the room. She is clearly being sexualised although the sing is talking about how ‘lovely’ she is so therefore you could argue that it fits with the lyrics.

Star Theory apllied to Alex Turner

Alex Turner is an example of someone that seems to have developed into a star over a long period of time. He has gone from being known as a typical boy from Sheffield to a worldwide superstar. Alex Turner has changed his look and even speaks in a different, clearer accent these days. This is to perhaps make him seem more ‘cool’. He could have been shaped by the record label that the Arctic Monkeys are on so that he is more likeable and possibly more relatable. A star is something that is constructed and therefore this suggests that it is in fact the people at Domino Records that have constructed Turner by changing things about him and telling him to act in a certain way. Alex Turner has a very distinctive personality and as he is now a ‘star’ people will try to imitate him and therefore he becomes an influence on modern society. Stars represent shared cultural values and attitudes, and promote a certain ideology. Audience interest in these values enhances their 'star quality', and it is through conveying beliefs ideas and opinions outside music that performers help create their star persona. The persona of a star is something that is influenced by that particular stars audience and the star becomes what they think will be popular. Even the fact that Alex Turner is now often seen smoking when he is on stage, this is all a part of his persona as he is now what people view as a ’star’. In the two images that I have used on this piece of work you can see how Alex Turner has changed and become a ‘star’.

Deciding What Song To Use In Our Video