Audience Research

These are the questions that me and Christian have came up with to find out more about our target audience and help us to make the video that we want to make.

How a classic album cover has inspired us

A classic album cover is 'Nevermind' by Nirvana; over 30 million copies have been sold of the album and therefore it was obviously successful in terms of sales. The music was obviously what sold the albums but the famous cover is often what people think of when talking about Nevermind. This cover inspired us because of the albums popularity and therefore we've decided to have a colourful album cover that will easily stand out because it will catch peoples attention and add something extra to our package as a whole.

Changing the idea of our story board

We have decided, as a group, to change the idea from our story board. We are reducing the amount of actors as we do not believe that the group should be relying on other people to be available whenever we want them to be. Therefore, we are cutting our plot-driven scenes and focusing more on the bands performance as we feel this has a much higher chance of being a successful music video.

Actors and Locations

Vevo (Case Study)

I am researching Vevo as all mainstream music vidoes today are put onto YouTube through this service and therefore it is relevant to our video as Indie has become an extremely popular genre over the past decade.

Vevo (stylized vevo) is a video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media. It launched on December 8, 2009.

Net Income: US$ 150 million (2011)