Evaluation: Question 3

Question 3- What have you learned from your audience feedback?

 I created an audience research survey to gain feedback from people within the age range of our target audience. The survey contained five questions and those questions were:  ‘What was your favourite part of the video?’, ‘What was your least favourite part of the video?’, ‘What would you have added to the video?’, ‘What is your favourite genre of music?’ and, ‘Do you think that this was a stereotypical music video for the ‘Indie Rock genre?’. Each of these questions was asked with the purpose of finding out key information from our target audience. We wanted to find out what we did well and why people enjoyed certain aspects of our video, but at the same time we wanted to find out what our target audience didn't enjoy and what they would have done differently so that we could learn lessons for the future and possibly know what to do if we were to create a second music video.

The survey that I created:

Audience Research survey

What was your favourite part of the video?

 

 

What was your least favourite part of the video?

 

 

What would you have added to the video?

 

 

What is your favourite genre of music?

 

Do you think that this was a stereotypical music video for the ‘indie rock’ genre?

 

Name…

Age…

 

Thank you for completing this survey!

We asked the question, ‘What is your favourite genre of music?’ so that we could find out if the person we were asking enjoyed the Indie Rock genre as we picked the song ‘r u mine’ by the Arctic Monkeys. This showed us if the feedback that we had collected was completely relevant to our video and how the video could have been different if we picked a song from a completely different genre. For example, one person that we gave a survey to, said that their favourite genre of music was ‘classical’ and they also said that they’d like to have seen more shots from different locations. This suggests to us that classical music videos use a wider variety of settings than we did and audience members that aren't as interested in our chosen genre of music would have liked to see changes made to the video. This particular survey participator was male and 18 years old and therefore I expect to see differences in the data that I have collected from female members of our audience.

We asked a mixture of male and female audience members and got different feedback from each of them. An 18 year old female that viewed our video and completed our feedback survey said that her favourite part of the video was how it was edited very well and her least favourite aspect of the video was the costume worn by the characters. She didn't think that much thought had gone into the costume choice and it didn't represent our genre very well. This shows that our feedback differed depending on the gender of the person giving the feedback. In my opinion our music video will have been more appealing to males rather than females because indie rock music seems to have a larger male fan base than a female fan base and our music video was typical of that genre.

Gaining our feedback was easy for us as we asked members of our class and friends that we could easily get a hold of; this was effective as we got lots of responses to our questions. However, we may have got more effective feedback if we questioned people that we didn't know so that they wouldn't feel obliged to give us positive responses. People still used criticism when answering our questions, but, the fact that they know the members of our group may have persuaded them to be more positive than they actually wanted to be.

We also gained feedback from a different school and they gave each group a different set of critical and praiseful points after watching their video. The students that watched my video said that we could have put a greater amount of thought into our costume choices. They made the point that our costumes looked like school uniforms. I understood the point that the students were making about the lack of thought to our costumes but I we aimed to make our characters look stereotypical of the Indie genre and i personally feel that we achieved this by using leather jackets and skinny jeans. I did not however, agree with the idea that the other school put forward about our costumes looking like school uniforms as it just didn't make any sense to me.

One positive that the school picked out was our use of 'shaky-cam' and the fact that we actually created a performance based music video. This was used because we wanted our video to be fast paced and the shaky-cam allowed for that because we could use quick cuts and our transitions smoothed out anything that was too jumpy. Blurry transitions were something that allowed us to hide the fact that our camera-work wasn't always successful but this fact was disguised to my audience by these transitions.