Looking at the original video

The original music video that was created for R U Mine was all shot in black and white through a single camera. The video is made to look like the band are filming themselves and this effective because it makes it look unprofessional and this is the image that they are trying to present as an 'indie' band.

There are similar shots used throughout the entirety of the video and therefore it is simple and straightforward. I believe that the whole video was made with the purpose of showing the band's image off to their audience. They seem to be trying to show that they are 'cool'. This has inspired me and my group to keep special effects to a minimum and make a video focussed heavily on story line. This video seems to lack excitement and therefore we want to make a more colourful and eye catching video, also he should be fast-paced and exciting to watch.