Who would our video apply to?

Our video will appeal to fans of Indie Rock music, the age we are aiming at will be late teens to young adults because the video we will be making will be aimed at these specific niche audiences. The Indie Rock genre is niche as this is a subsidiary of the typical rock genre, this audience will be live within an urban population; cities and towns. We believe this will be affect as it relates to our personal upbringing, this relates to The Users and Gratifications Theory.